AFTER SUCCESFUL FIRST SEASON, SBR MULTISPORTS RENEWS SUPPORT OF ITS UNIQUE MULTISPORT TEAM.
Javelin bicycles, TYR Sports, Profile Design, Amino Vital, Rudy Project, Yankz! Sure Lace systems, Headsweats, Zoot sports, Orca and Louis Garneau to Support International Roster of Athletes.
January 18, 2005

New York City, NY - Following a freshman season that included 3 finishes at the prestigious Hawaii Ironman world championships and several other victories and podium finishes, the SBR multisport team is poised for another successful campaign. The Manhattan based Triathlon Retailer SBR Multisport's team incorporates all-distance and off-road triathletes as well as adventure races. The SBR multisport team supports its program and competitors with a presence at forthy-eight events across the Northeast. Its team members are Sarah Rodbard, Dianna Ineman, Karin Linner, Christine Dunnery, Victoria Tiase, Paul Bashforth, Brian Maiolo, Scott Stackman, Haluk Sarci, Stefan Kusurelis, Clifford Sherb, Matthew Mosca and Benjamin Cohen.

The development of a team of multisport athletes allows the company to increase awareness of its performance brands and advanced products among a broader range of athletes.

Christophe Vandaele, President at SBR, is enthusiastic about the 2005 team and its integrated marketing initiatives. The SBR Multisport Team confirms the company's commitment to the athletes who use our products, and provides an excellent marketing tool for sponsors.

Combining efforts with the launch of our new store SBR Multisports located at 203 west 58th street, New York NY 10019, the SBR Multisports Team will combine on-site event presence with clinics for the general public, a product testing program, promotional giveaways and the opportunity to meet the team. Mr. Vandaele feels that the combination of the team and there presence at events will really begin to tie integrated marketing into one solid program where retailers and manufactures of triathlon gear benefit equally ". The 2005 Team and expo tour combo will make its debut in early April at the inaugural Arizona Ironman to be held in Tempe, AZ. and St Croix Half Ironman.

CONTACT: Christophe Vandaele, SBR Multisports. - 212.399.3999