Ultimate Triathlon, Retail Store.
December 21, 2004

We would like to announce a number of exciting changes that will be occurring during the winter season of 2004-05. It is our pleasure to inform you, the most valued asset of our business, that Ultimate Triathlon is relocating and changing its retail and online store name. Our company is growing to a further exponent as a result of our faithful customers and high demands.

Early January, expect to see our retail and online store, Ultimate Triathlon quickly transition into SBR (swim, bike, run) MultiSports. With a new store name comes a whole new look and appeal. Located at 203 W. 58th Street (and 7th Avenue), our store is worth a visit. With multi-media projections, new product unveilings and an information data bar, you're bound to leave with more knowledge of triathlons. In order to aid in the education of our consumers, we will be holding regular seminars on such topics as nutrition and heart rate monitors with intentions of introducing new products and informing on current ones. To add to the excitement, you can now get bike fitted by our staff of certified F.I.S.T. (Fit Institute Slowtwitch) tri-bike professionals in the store.

After a lot of brainstorming and planning with professional designers, Paul Preissner of Qua' Virarch, Kiichiro Muto of Silverspace and Jeffery Inava of Hola Design, we have composed a ground breaking retail store, combined with the most innovative ideas. The design along with the amenities will be superior to anything in comparison. Included in these amenities will be an Endless Pool for training and testing wetsuits. Also, an Altitude Training Tent and a Computrainer Cycling Studio with Multi-rider Software will be available.

Be sure to stop in and see the new ultra modern SBR MultiSports store, whether it's to try out a wetsuit, to check out the latest tri bike or learn more about the sport by socializing in our contemporary lounge with other triathletes. For more information visit our website at www.sbrshop.com.

Following its mission to make triathlon as accessible as possible Ultimate Triathlon created a rental service through which athletes can test out race wheels and wetsuits before they buy them, or rent them for their race either online, in the New York store, or on the day of their event at the race's expo.