SBR Multisport 1/2 Ironman New York City Based Retailer SBR Multi Sports Signs as Title Sponsor.
November 30, 2004

Southbury, CT, November 30, 2004 Genesis Adventures, Inc., a leading event production company based in Southbury, Connecticut announced a new 1/2 Iron distance Triathlon to be held on May 21, 2005. The event will be held at Harriman State Park in Rockland County, NY. In addition to announcing the race, Genesis Adventures is pleased to welcome New York City based SBR MultiSports as title sponsor of the event. The SBR Multi Sports 1/2 Half Iron Tri is the closest 1/2 Half iron triathlon to New York City. The race will be held at of Lake Sebago in the southern corner of Harriman Sate Park with racers swimming 1.2 miles before heading out on a 56 miles bike ride. The final segment of the race will be a 13.1-mile run around the lake. SBR Multi Sports will serve as the official race headquarters for the event with pre-event clinics, on site registration and pre event packet pickup.

'This will be an exciting event for all triathletes,' said Brain Duncanson, President of Genesis Adventures. 'The race offers locals a chance to compete at a serious distance in their own backyard and will attract athletes from all over the country because of its proximity to New York City.' Duncanson also adds, 'This is a difficult course, the bike loop has some serious climbs, it will be a good challenge to racers of all abilities and a great warm up for racers competing in Ironman Lake Placid later in the year.'

'At SBR Multisports, a portion of the money we earn and hours we work will always serve to support and improve the social and cultural needs of the triathlon community. Serving our community and supporting important causes is not a by-product of our business, rather it is one of the reasons we are in business,' says Christophe Vandaele, President of Ultimate Triathlon Corporation. Vandaele also states, 'On a community level, we annually participate in many charity events and sponsor a variety of well structured local triathlon organizations like Genesis Adventures. This event will launch long course competitions into the New York City area and hopefully develop into an ultra distance event.'

Or more information regarding the event, please visit www.genesisadventures.com or www.sbrshop.com. Registration is also available onsite at SBR MulitSports, 203 W. 58th Street, New York, NY 10019 or www.active.com. The event is limited to 500 racers and will sell out.

About Genesis Adventures:
Connecticut based Genesis Adventures specializes in endurance based athletic event production. The companies' event portfolio consists of events including adventure racing, mountain biking, triathlon and running. All events run by Genesis Adventures take place in the New York Metro to Boston Metro markets. For more information, log onto www.genesisadventures.com or email info@genesisadventures.com.

About SBR Multi Sports:
Whether you have been competing for years in triathlons or have recently considered training for a triathlon, a new, ultra modern store in New York City has mastered the art of making multi-sport training as simple as possible. On January 1st , 2005, SBR (swim, bike, run) MultiSports will open its doors at 203 W. 58th Street, one block from Central Park. Not only is SBR MultiSports a triathlon retail store, but it is also an educational center for triathletes from all walks of life. Within the walls of its retail store, SBR MultiSports will offer state-of-the-art amenities, such as an Endless Pool, an altitude training cabin and a Computrainer Cycling Studio with multi-rider software. This futuristic shop also includes a contemporary lounge and an information data center called TriWizBar, allowing customers the opportunity to enhance their training knowledge through socialization and research. Seminars on products, training and healthy living are planned for 2005. Expect to see the latest triathlon apparel and gear unveiled at this core concept store. SBR MultiSports is part of Ultimate Triathlon Inc. that also operates the online retail shop www.sbrshop.com and SBR Magazine www.sbrmag.com, a triathlon magazine for age group athletes.