Overview
At SBR Multisports, our business philosophy aims to introduce products that help people interact with nature through the multi-sport activities they love. Triathlon allows us to commune with nature in contemplative solitude and enjoy training in the company of friends who also love the sport. Triathlon is also a great way to spend quality time with the family away from urban distractions. The sport is unique in its ability to refresh and strengthen both in body and spirit.

We define triathlon as a unique activity, special in its ability to help us appreciate the great outdoors in a personal way. Increased concern about the environment has reminded us of our association with nature and the immediate need to take fundamental measures for its protection, even as we progress to greater heights of technology. At SBR Multisports, we're working to enhance the triathlon experience by introducing new products designed to make experience of the natural world easier and more fun even while we take advantage in the latest advances in biomechanical engineering. The true value of a business will be defined by congruence with this new direction in lifestyle enhancement. For a better future, we, at SBR Multisports, believe that the essential nature of the company must be to contribute to the future of people and society as much as possible. On that account, we will continue to pursue our dream: promotion of quality products that excite the heart of people by the fusion of technology and human touch.

Whether our client is looking for a competitive edge on a racing bike or discovering the joys of swimming in open water, SBR Multisports not only helps to improve performance, but makes swimming, cycling and running a lot more fun. SBR Multisports helps customers find the ideal product that helps them reduce stress while training and makes the most efficient use of their energy while racing.

We are committed to actively promoting triathlon and multisport, in all their manifestations. The company has an ever-growing sponsorship program and schedule of activities that support and encourage triathletes around the world as they complete their first races. We feel that our support of beginner athletes is especially important, as a first event can cement a life-long love of the sport. The company actively sponsors and provides technical information and gear not only to well known amateur triathletes, but also to professional triathletes and teams, regardless of their level of competition. We sponsor numerous races and hold triathlon seminars, often attended by well-known athletes, designed to introduce our customers to the latest techniques in triathlon. SBR Multisports provides neutral technical information on all products sold. Our experienced triathletes test new gear as it comes out. This hands-on approach means that our customers know they can trust our advice.

Our mission: At SBR Multisports, we will continue to promote a joyful life for people with our products and we believe firmly that our work will create new lifestyles of triathlon and multi-sports tantamount to a more positive future. We are in the business of enhancing the quality of your life and health. To succeed, we live by a short but important list of values.

People First
We believe the potential of our company has no limit and is driven by our associates and their imagination. We are committed to an environment that attracts, motivates and recognizes high performance.

Customers
We are here to please our customers - without them nothing else matters.

Quality
We must take pride in everything we do. From our people, to our products and in our relationships with business partners and our community, quality is our signature.

Ethical Sourcing
SBR Multisports, and all of its brands are committed to maintaining the highest level of integrity and honesty throughout all aspects of our business, and strive to ensure that our business associates, including agents, vendors and suppliers, share our commitment to socially responsible employment conditions.

We seek to use only vendors who meet the highest standards for safe, healthful working conditions and follow employment practices that conform to local law, best industry practices and our company standards. This includes, among other things, a prohibition against child labor, prison or forced labor, unsafe working conditions or payment below minimum wage. All of our vendors and suppliers are required to sign and abide by our code of conduct.

Environmental Paper Procurement Policy
SBR Multisports is committed to environmental stewardship, and more specifically, to sound paper procurement practices that ensure the sustainability of forests and other natural resources. We have initiated these practices within a framework of sound business disciplines that ensure that we can meet the commitments we have made to all of our stakeholders: employees and customers. We continue to work to develop new and additional company-wide initiatives to promote sustainability across all aspects of our business.

Recycling
The launch of SBR Multisports Recycle 100 % brings our company-wide Greening Our Lives initiative to our customers' homes. 95% of the retail store is made out of PCG (post consumer goods). 80% of our shipping materials are recycled. 50% of American households recycle their paper products. Our customers recycle 60%, but, in sharing their environmental concern, we're making 100% recycling the goal for this innovative new program. With your help we can make this a reality by recycling shipping boxes, paper and catalogs. Renewing natural resources makes good sense, and it's easy. For information about recycling catalogs in your community, visit www.earth911.org.